70%
Online service share lifted from 30%
$1.4M
Revenue growth from digital service initiatives
70%+
Resolution rate on complex AI-enabled support flows
Selected outcomes
Increased online service share from 30% to 70%, shifting more customers toward scalable digital service
Generated $1.4M in service revenue growth through digital Trade-In initiatives
Expanded GenAI Chat globally for Bose, extending AI-enabled service across markets
Established CX measurement and optimization frameworks connecting customer, operational, and business outcomes
Launched and scaled AI voice alongside chat across complex service environments